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Analytics

Analytics is used as both an umbrella term to describe the overall market and a technical term to describe particular technologies. As an umbrella term, analytics replaces “decision support”, “business intelligence”, and “performance management” which once held the same meaning.

1.     Umbrella definition: The people, processes, and technologies that turn data into insights and drive business decisions and actions.

2.     Technical definition. The technologies and techniques that businesspeople use to analyze data. It spans everything from dashboards to visual analysis tools to statistics and machine learning.

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