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Analytics is used as both an umbrella term to describe the overall market and a technical term to describe particular technologies. As an umbrella term, analytics replaces “decision support”, “business intelligence”, and “performance management” which once held the same meaning.
1. Umbrella definition: The people, processes, and technologies that turn data into insights and drive business decisions and actions.
2. Technical definition. The technologies and techniques that businesspeople use to analyze data. It spans everything from dashboards to visual analysis tools to statistics and machine learning.
March 3, 2016 - If you believe the press, analytics is a business-oriented crystal ball and data scientists are the new high priests, dispensing prognostications worth...
September 7, 2020 - This article introduces 12 characteristics of an analytics culture and the factors that give some organizations a head start but how others can catch up.
March 23, 2020 - This report describes why self-service analytics seems so easy in theory but is challenging in practice.