Updated: April 2021
Eckerson Group LLC respects your privacy. This document describes the types of information we collect on our websites: eckerson.com, ratemydata.com and industrydatabenchmarks.com - and how we use that data.
Rate My Data is an online platform that Eckerson Group created to run benchmark assessments. Industry Data Benchmarks is a program that uses the Rate My Data platform to run industry-specific benchmarks for data and analytics teams.
EG may collect certain information when an individual:
EG collects the following information:
Opt In. EG uses an opt-in process to gather an individual’s permission to use their contact information for the purposes listed below.
EG uses personal information that you agree to share with us via an opt-in checkbox to send content you request, answer your inquiries, alert you about EG events, or update you about changes to our policies. We also add you to our subscriber list so we can send you one or more monthly newsletters, according your subscription preferences.
Rate My Data uses your survey answers to calculate assessment scores when you take an assessment powered by Rate My Data. It also aggregates your survey answers to compile an average score for all respondents who have taken an assessment. For each assessment instance, Rate My Data presents the aggregate numbers in an "Overall Score”, "Category Scores”, and "Subcategory Scores” if applicable. No company-specific data is ever exposed. Respondents can filter the aggregate data using predefined parameters – if a filter query retrieves fewer than three responses then it returns a "Not Enough Data To Display" notice.
EG occasionally uses Rate My Data to sell sponsored assessments. In these instances, EG makes your contact information and survey responses available to the assessment sponsor so it can market its products and services to you. Rate My Data requires respondents to opt in to receive information and offers from the sponsor if you check an opt-in box to be contacted by the sponsor. If you do not opt-in, EG does not share any data with the sponsor.
Industry Data Benchmarks uses Rate My Data to conduct non-sponsored assessments. Thus, it does not share respondent data with any organization outside of EG. EG publishes an annual “State of the Industry” report that summarizes the results of the various industry benchmarks. The report lists companies that participated in the assessment to that point in a given year, but it does not disclose any company-specific information. EG also conducts private workshops with individual companies to discuss benchmark results. Here, it only presents aggregated information from the assessment and never discloses confidential company data.
EG regularly analyzes data pertaining to visitor trends, research consumption, and research grading in order to improve our research, plan site enhancements, and measure overall site effectiveness.
For sponsored Webinars and sponsored white papers, EG sends opt-in contact information to the sponsor so it can market its products and services to you. EG does not share information with sponsors of its multi-client reports.
EG uses cookies to automate your access to forms and password-protected portions of the Site making it unnecessary for you to have to re-enter your contact information or password each time you visit our Site. EG also uses cookies and page tags to monitor what pages and content visitors view and content they download.
Cookies and page tags do not contain personally identifiable information; however, if you are a registered user, we may store this information with your registration information to enable us to better serve you. Use of cookies may also allow EG to automate your access to forms and password-protected portions of the Site making it unnecessary for you to have to re-enter your contact information or password each time you visit our Site.
As a visitor or subscriber to EG, you can do several things regarding the information we store about you:
Changes to this policy may be posted from time to time. All versions will reflect a posting date. We encourage you to visit this page periodically for changes.