Independent Study: BI Vendor Messaging Shows Lack of Differentiation
ABSTRACT :
An annual assessment of the positioning strategies of the leading 21 BI vendors finds a lack of differentiation that makes it difficult for buyers to...
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An annual assessment of the positioning strategies of the leading 21 BI vendors finds a lack of differentiation that makes it difficult for buyers to...
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Lawson Abinanti evaluates the market positioning of 21 leading BI vendors and finds most fail to sufficiently differentiate their products or offer...
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The sixth annual assessment of BI market positions reveals that many BI vendors don’t make it easy for customers to decide which software to buy.
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A solid message strategy makes it easier to deliver the same message across all marketing efforts, which is the key to claiming a position. This blog...
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In this article, Lawson Abinati lays out core principles for market positioning that apply across all industries, as well as to Business Intelligence...
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