Lawson Abinanti

Co-Founder at Messages that Matter

Guest Blogger

Lawson Abinanti is a positioning and message strategy consultant with extensive hands-on experience in B2B software. He was on the management team of TM1 Software long before it was acquired by its current owner, IBM, and follows th eBI and related markets closely. Lawson started his career in marketing, and has also been responsible for product marketing, sales and business development. A former journalist, Lawson has developed a business process for positioning that has been taught to hundreds of marketers world-wide. 

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