Big Data and The Emergence of The Chief Data Officer
ABSTRACT :
In his new book, Only Humans Need Apply: Winners and Losers in the Age of Smart Machines, Tom Davenport identifies Four Eras of Information, dating from...
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ABSTRACT :
In his new book, Only Humans Need Apply: Winners and Losers in the Age of Smart Machines, Tom Davenport identifies Four Eras of Information, dating from...
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ABSTRACT :
Part 3 of this series is about Asking Better Questions at Gated Content. Many organizations haven’t investigated the best ways to maximize this stage of...
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ABSTRACT :
Part 2 of this series explains Prioritizing Content Development for the Buyers Journey. This installment outlines the actual journey we want to take the...
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ABSTRACT :
Many BI leaders don’t recognize that there is no single formula to self-service success. In fact, self-service is different for every business user....
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ABSTRACT :
This 3-part series on How to Maximize Content for Lead Generation outlines best practices for developing content for Buyer Personas on a Buyers Journey....
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