Jake Freivald spends his time at the intersection of data management, analytics, and business communication. His twenty-five year career in software includes developing and marketing products for data warehousing, data quality, and master data management as well as mobile analytics, advanced analytics, dashboarding, and core reporting. He advises on strategies for managing data-oriented people, processes, and technologies, capturing the key insights they produce, and communicating them to businesspeople -- particularly non-technical ones.

Jake has a B.S. in Electrical Engineering from Cornell University. He lives on Long Island, NY with his wife, their eleven children, two dogs, and a cat.