Software vendors, data-savvy corporations, nonprofits, and data analytics professionals drive “Data for Good” initiatives to improve public health, social equity, and the environment. Notable initiatives span public COVID-19 dashboards, hackathons to model climate change, and open data platforms for medical research. All this volunteer work, community collaboration, and free software commands a surprisingly high level of attention from business executives.

Why? Because Data for Good is good for business. The rising generations of customers, employees, and investors base many of their decisions on social causes. You must embrace their causes to win their business. This report explores Data for Good initiatives, best practices—and ways for you and your company to contribute.