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A Guide to Data Monetization

The Art of Generating Value with Data

Improving Data
Report

A Guide to Monetizing Data: How to Create Intelligent Applications and Products

During the past five years, business executives have begun to see data as manna from heaven. Their organizations are awash with it. Thanks to the incessant drumbeat of big data evangelists, executives now see this plentiful resource as raw material for new products and services. Despite the promise, monetizing data is not easy. Data is notoriously slippery. This report describes three approaches to monetizing data and how to guide a successful data monetization effort.


Event

What Works Series: The Art Of Data Valuation

In this session, Wayne Eckerson and Sean Hewitt discuss the benefits of data valuation and a methodology to assess the strategic and operational value of data assets.

Blog
Book Review: How to Make Money with Data

All data management activities—whether internally or externally focused—should either reduce costs or grow earnings.

Blog
How to Measure BI Success

For most BI managers, measuring success is an afterthought. It’s hard enough to get approval for a project and deliver results without having to kick...

Blog
Analytics ROI - How to Measure and Maximize the Value of Analytics?

Analytics ROI is directly related to how an organization perceives their Business Analytics program.  This article illustrates how an investment in an...

Blog
Finding Value in Analytics, Part 1: The Journey

This article series will help you focus on critical business perspectives on why and how to apply technology to get value from analytics. 


Wrapping Data
E-book

How to Monetize Data: Strategies for Creating Data-Driven Applications

This e-book provides a rationale and framework for monetizing data and explains the key success factors for developing the data-driven applications that are the backbone of any data monetization strategy. The e-book is geared to business and technical executives who want a concise guide to harnessing data for business gain.


Podcast

Alan Jacobson: How to Deliver Business Value from Advanced Analytics

In this episode, Wayne Eckerson and Alan Jacobson discuss the path companies need to follow to deliver consistent value from advanced analytics.

E-book
Data Product Management: Leveraging Data Products to Transition from Cost Center to Value Creator

In this eBook, Henrik Strandberg, a recognized leader of data teams, shares experiences, insights, and suggestions on how to apply best practices from...

Blog
Why Do I Need a Data Marketplace When I Have a Data Catalog?

This article compares data catalogs and data marketplaces and argues that you need both and will soon have both as vendors add data marketplace...

Blog
Data Products: Part of a Data Mesh Initiative or a Stand-Alone Strategy

The data mesh principle of data as a product can help you get more value from data, as part of a data mesh initiative or as a stand-alone strategy.

Blog
Data Products Part II: Data Products Require Product Thinking

The hardest part about implementing data products is fostering a product mindset among the people responsible for defining, governing, building, and...


Selling Data
Blog

Unlocking Data Monetization Success

A strategic approach to data monetization covering key processes, risks, and organizational shifts needed for success.


Event

CDO TechVent: Data Sharing and Data Marketplaces - Eckerson Group Special Virtual Event Recording

Recording of virtual event exploring new data sharing and monetization models and the underlying technologies that enable them.

Blog
Why Sell Data?

In this blog post, Michael Hejtmanek from Neudata and Solomon Kahn from Delivery Layer have partnered to cover the market opportunity of selling data...

Blog
12 Pitfalls to Avoid When Implementing Data Products

If your data team wants to implement data products, it would be wise to avoid these 12 pitfalls that can torpedo an initiative.

Blog
The One Thing Every Successful Data Vendor Is Doing

Data companies can generate significant revenue through traditional practices, but neglecting core channels risks diluting their value and potential.

Event
CDO TechVent: Data Sharing and Data Marketplaces - Eckerson Group Special Virtual Event Recording

Recording of virtual event exploring new data sharing and monetization models and the underlying technologies that enable them.