In this episode of Eckerson Group's "One-on-One Series", Wayne Eckerson interviews Magnitude Software's Director of Marketing, John Evans, and Principal...
A solid message strategy makes it easier to deliver the same message across all marketing efforts, which is the key to claiming a position. This blog...
Building and maintaining data warehouses have long challenged organizations, both large and small. These difficulties have often delayed or destroyed...
In an era of ever increasing volumes of ever dirtier data, the old concepts of data warehouses and ETL offer important lessons, but must be extended far...