Webinar: Architecting an Effective Customer 360 Data Program
A customer 360 data program can help by providing consistent views of customers—who they are, and what, why, and how they buy. It helps marketers and other business owners make sense of needs, influences, and behavior so they can generate insights, take action, and create opportunities.
This webinar assesses the evolving role of three architectural elements—the data warehouse, customer data platform, and cloud connectors—that together support a modern C360 data program. It tracks their evolving roles in these programs, with digital advertising as a case study, and recommends guiding principles to ensure all these elements interoperate to support successful customer engagement and analytics.
Join this discussion with Kevin Petrie, VP of Research at Eckerson Group, and Shane Hartman, Sr. Tech Services Consultant at Lytics, to learn:
- What a C360 data program is
- Why enterprises need it
- How supporting data architectures have evolved
- How the data warehouse, customer data platform, and cloud connectors contribute to these architectures
- How to design and manage effective C360 data architectures