The emerging discipline of cloud observability offers tools and techniques that cloud native enterprises need to meet customer expectations for fast and reliable service. Without it, they risk alienating or losing customers in the slippery digital world of the 2020s. 

Individuals have high expectations as they work, live, and play on digital platforms. Whether they are prospects or lifelong customers, they expect a smooth and reliable experience. Make them wait for a page or enter the same information twice, and they lose patience fast. 

In fact, 61% of recent survey respondents told Zendesk they would leave a vendor after just one negative customer experience, a 22% increase from the prior year. Any disgruntled customer can broadcast their displeasure to the globe via social media.