As an author, speaker, consultant, and executive, Ted Hills helps businesses combine strategic goals with the latest data management technologies to produce solid results in realistic timeframes. Ted is both an advanced theorist and a committed pragmatist, with grounding in software and systems development. His book, NoSQL and SQL Data Modeling, promises to change how we represent data, bridging both the prescriptive world of SQL databases and the more fluid domains of Big Data and NoSQL databases. Ted’s deep experience in multiple industries and knowledge of new and established technologies give him perspective into how an organization can maximize its existing investments while leveraging new technologies.