This product brief is associated with a report titled Which Embedded BI Product is Right For You? that appeared on April 30, 2016. 

ABSTRACT

GoodData is a cloud analytics platform that has finally found its place in the market for embedded analytics and data monetization. Founded in 2007, the company was one of the first business intelligence (BI) vendors built exclusively for the cloud, well before most organizations considered moving analytic processing out of on-premises data centers. Now that the cloud is going mainstream, GoodData’s fortunes are on the rise.

Thanks to its multi-tenant architecture and full-stack analytic platform, which comes with a columnar database, ETL tools, data marts, and analytic tools, GoodData is uniquely positioned to help companies distribute analytics to external customers or partners or internal groups, such as business units, divisions, and departments. Rather than deploy multiple physical analytic environments, GoodData customers can deploy one environment with virtual workspaces for each tenant or group. Each tenant runs on the same cloud operating infrastructure and leverages the same data model, metrics, dashboards and analytic applications which they can extend to meet local needs.

These cascaded analytic deployments—or analytic distribution networks, as GoodData calls them—enable customers to provide internal or external customers with virtual data analytics environments. For example, a retailer can provide franchisees with interactive dashboards and analytics capabilities as well as an extensible data mart that franchisees can customize with their own data and metrics. These analytics environments increase customer satisfaction and stickiness and enable GoodData customers to generate additional revenue. In this way, GoodData is on the vanguard of the data monetization movement.

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