Domo hosted its fourth annual Domopalooza conference at Salt Lake City’s Salt Palace, and I spent much of my time wandering the venue asking Domo customers, “What do you like about Domo?”, “What do you dislike about Domo or where could it improve?”, and “What would you score it out of ten?”

The customers I talked to, on average, had been using the product for about two years and scored it an 8.6 out of 10. Most customers enjoyed the same things about Domo, but what customers disliked was less consistent. It’s important to note that my customer sample is probably biased to a degree. Conference attendees would not be there if they weren’t committed Domo customers or impressed prospective customers. 

What Customers Enjoyed

When asked what they liked, Domo customers usually mentioned one of the following:

Ease of use. This year was no different than last: almost every customer I talked to cited ease of use as what they liked most about Domo. Most agreed that the learning curve was short, and bringing on new users was simple. They described the interface as “great”, “slick”, “intuitive,” and “nonthreatening,” and a few raved about the drag and drop capabilities. Some customers referred to how easy implementation was, and almost all discussed the simplicity of building visualizations and compiling them into cards. 

Visualizations. Domo’s visualizations impressed customers as a whole. Most said that the visualizations are easy to build, consume, and understand. This is likely due to the Card Builder’s drag-and-drop interface, customization options, and automated suggestions for visualizing data sets. Others mentioned how easy it is to drill-down and filter and how well the visualizations change dynamically.

Unifying data. Before Domo, many customers had inaccessible or silo’d data and felt relieved to have all their data in one place. Most said Domo’s hundreds of connectors made it easy and quick to get data in. Others talked about Magic ETL, which enables users to do basic data cleaning and transformations without SQL.

Sharing and access. Business users liked that they could log in and immediately see all the cards and visualizations relevant to them. And business analysts appreciated that they no longer had to fulfill ad hoc requests for data and reports.

What Customers Disliked

When asked what they dislike, customers spent a lot more time thinking and their answers were less consistent. In fact, a number said something like "Well, I did have a problem with [X], but they just announced [Y] feature, which resolves the issue." Others had specific quibbles, or one-offs, such as ‘I wish this number was there, not here’ and ‘comparing these types of cards is difficult’.

Learning and training. Some customers, especially new ones, said the training material was “not organized in a coherent way,” which resulted in “lots of hand holding.” Another said they would like more best practices material for users new to BI.

Multiple instances. Several customers, including a software management company, use a single Domo instance to support multiple distinct clients. These customers want a true multi-tenant environment, rather than rely on permissions alone to prevent clients from seeing each other’s data.

Feature Requests 

At the final keynote of every Domopalooza, Domo’s product team fields requests from the audience and gauges customers’ interest by asking for a show of hands. Image 1 shows a list of fulfilled requests from 2017.

Image 1. Fulfilled Requests from 2017’s live Q/A

The list below contains this year’s most popular requests.

• Better scheduled reporting capabilities
• Export tables in an automated way
• Collection management capabilities
• Scheduled dataflows
• Page level slicers and filters
• Simpler visualizations for mobile
• 3^rd level page hierarchy
• Forward looking data lineage
• Simpler or automated beast modes (calculations without SQL)

In Summary 

Overall, Domo customers have much more to say about what they like than dislike. Only one person I spoke to rated Domo below an eight out of ten. Customers particularly enjoy Domo’s visualizations and ease of use and appreciate having all their data in one place and the ability to access and share data with end users.

Although the sample of customers I talked to is likely biased to a degree, it is impressive I found no one who was less than happy with the product.

Customers did have a number of requests during the live Q and A, but no overarching, consistent problems arose from my conversations with nearly 30 current and prospective customers.