In this report, long-time business intelligence (Bl) expert, Wayne Eckerson, argues that the biggest benefit of multi-tenant cloud Bl solutions is their ability to cascade virtual Bl deployments to internal and external networks of organizations and users. Internally, these data monetization networks eliminate data silos and conflicting reports by balancing central governance with flexibility at the local level.

Externally, these networks make it possible for organizations to enrich customer, partner, and supplier relationships by supplying complete, interactive and self-service Bl environments rather than static PDF reports or data dumps typical of current extra net reporting solutions. These data monetization networks will enable organizations to improve customer service and stickiness, increase revenue or generate new revenue streams, and fully monetize their data assets.